AD RELEVANCE METRICS

LEADING INDUSTRY ADVERTISERS | ranked by impressions |
Oct 23-Oct 29, 2006

The pie chart above shows the percentage of total advertising per industry. For more information click here. Ranked by impressions. House ads excluded.
Industry Impressions
Financial Services
16,588,279,000
Web Media
11,247,919,000
Retail Goods & Services
9,129,781,000
Telecommunications
6,470,657,000
Public Services
5,269,285,000
Automotive
2,306,743,000
Entertainment
2,071,041,000
Hardware & Electronics
1,925,078,000
Consumer Goods
1,668,072,000
Travel
1,224,260,000
Other
2,434,533,000
Total
60,335,648,000

 

 

 
TOP SITE GENRES | ranked by impressions |
Oct 23-Oct 29, 2006

The pie chart above shows the top 10 site genres where ads were placed over the past week. Ranked by impressions. House ads excluded.
Genre Impressions
Email
30,608,776,000
General Community
10,322,243,000
Portals & Search Engines
4,557,817,000
General/National News
2,289,644,000
Entertainment
1,766,330,000
Sports & Recreation
1,598,253,000
Finance
1,562,842,000
Local/Regional
1,197,887,000
Shopping & Auction
945,466,000
Games
838,292,000
Other
4,648,094,000
Total
60,335,644,000

 

 

 
LARGEST CREATIVE PORTFOLIO | ranked by # of unique creatives |
Oct 23-Oct 29, 2006

The bar chart above shows the companies with the most unique ads in the given week. House ads excluded.
Company Unique Ads
Unclassified Local Advertiser 1,564
General Motors Corporation 1,134
Monster Worldwide, Inc. 951
Hewlett Packard Company 847
Time Warner Inc. 758
Ford Motor Company 731
InterContinental Hotels Group PLC 675
GUS Plc 621
TripAdvisor, Inc. 603
American Express Company 592
Other 78,064
Total 86,540
MOST POPULAR AD SIZES | measured by the number of creative elements |
Oct 23-Oct 29, 2006

The pie chart above shows the top 10 ad dimensions ranked by number of unique ads. House ads excluded.
Dimensions Unique Ads
Leaderboard (728x90)
21,953
Medium Rectangle (300x250)
14,932
Wide Skyscraper (160x600)
11,923
Non-Standard Dimension
7,186
Full Banner (468x60)
6,534
Skyscraper (120x600)
5,755
Rectangle (180x150)
2,823
Square Button (125x125)
2,799
Large Rectangle (336x280)
2,259
Button #1 (120x90)
2,244
Other
8,132
Total
86,540
LEADING CPG ADVERTISERS | ranked by impression |
Oct 23-Oct 29, 2006

The bar chart above shows the top 10 advertisers in Industry Segments commonly considered to be Consumer Packaged Goods (CPG). View below the sub-segments that make up this roll-up. House ads excluded.
Company Impressions
PepsiCo, Inc. 170,309,000
The Coca-Cola Company 103,381,000
Colgate-Palmolive 80,917,000
Hydroderm Beverly Hills 76,009,000
Ricola 71,631,000
Novartis AG 58,636,000
The Procter & Gamble Company 58,363,000
General Mills, Inc. 56,352,000
Advanced Medical Optics, Inc. 50,783,000
Nestle ILLINOIS, Inc. 37,226,000
Other 252,110,000
Total 1,015,717,000

 

 

Click-Through URL
The action following a hyperlink within an advertisement to another page outside of the current site the user was on. See also Destination URL.

Client Center
AdRelevance's Client Center is the product's start page that links into the service's sub-sections, help features and reporting tools.

Company
Any entity controlling at least 51% (or the controlling majority) ownership of the units included under its corporate umbrella, including Divisions, Brands, or Products. Every ad in the database is associated with a Company.

Composition
The population balance belonging to an advertisement's impressions. An advertisement is said to have 75% male composition if 75 out of 100 impressions are exposed to a male audience. Note: composition does not contemplate unique visitors when combining data from multiple web locations.

Compound
Ads that are comprised of many pieces or images, all of which link to the same click-through URL. For previous users, this unit type has been renamed as "standard image/text" in AdRelevance.

Consumer Packaged Goods (CPG)
Consumer products packaged by manufacturers and sold through retail outlets. The sub-segments aggregated for this are: Beverage, Food, Pet Supplies, Tobacco, Household Supplies, Baby Care, Cosmetics, Dietary Supplements, Perfume, Toiletries, and Over-the-Counter Remedies. This category is sometimes referred to as "FMCG" or "Fast Moving Consumer Goods".

CPM
Cost per thoILLINOISnd impressions. A pricing rate standard used in determining advertising costs for any given placement.

Creative
Term used within the advertising community to describe the actual visual and verbal messaging used within any given campaign.

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Source: Nielsen // Netratings: A global leader in internet media and market research.